Thursday, 22 November 2007

Commercial activities

FIFA announced in April 2004 that it is expecting to earn $144 million profit on $1.64 billion in revenue between 2003 and 2006 (the 4 year cycle including the 2006 World Cup).
FIFA has licensed its name and copyrighted content to computer game designer EA Sports to provide a number of football simulation games for the PC and various game consoles. A new installment in this FIFA series of games is introduced each year, and additional versions are released with World Cup branding to coincide with these tournaments. 2005 saw an additional "urban football" video game franchise, FIFA Street and its sequel FIFA Street 2. In August 2006 EA and FIFA announced that they would be extending their exclusive deal for another four years, covering the 2010/11 season.

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